Twitter terms
Impressions
Number of times users saw the Tweet on Twitter
Engagements
Total number of times a user has interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username, and Tweet expansion), retweets, replies, follows, and likes.
Engagement rate
Meetings
Jan 2017 | May 2017 | July 2017 |
|---|---|---|
Youtube - 532 subscribers Twitter - 1,993 followers Facebook - 4,200 likes Linkedin - 4,274 members Flickr - 43 followers Instagram - 606 followers Pinterest - 32 followers Google+ - 29 followers Sina weibo don’t know the numbers | Youtube - 607 subscribers Twitter - 2,137 followers Facebook - 4,521 likes Linkedin - 4,306 members Flickr - 51 followers Instagram - 712 followers Pinterest - 32 followers Google+ - 30 followers Sina weibo don’t know the numbers | Youtube - 665 subscribers Twitter - 2,225 followers Facebook - 4,634 likes Linkedin - 4,316 members Flickr - 55 followers Instagram - 808 followers Pinterest - dead Google+ - dead Sina weibo 3615 fans (concern 53 & Micro-Bo 670) |
After meeting take aways
- Find out who our twitter followers are - any tools we can use to measure engagement
- Press releases going through the last 10 imagining ways to make them more engaging
- Look at University business school competitor analysis
- What is the account personality and tone of voice
- Ask new students when/if they engaged in the social media at what point with the September cohort
- Snapchat?
- Media takeover - Kathryn to investigate with Chris and SomSA
- FYP - have a clear aim for a project with social media
- instagram stories? Open days, Fresher’s Week
Guidance
See also:
Digital signage
OneLan's page on embedding social media
Hootsuite
How Social Media is Transforming Higher Education
Social Media Metrics - The Beginner’s Guide
How to create a social media strategy - A 5-step guide to developing your social media presence
NN/g Nielsen Norman Group
NN/g: Social media user experience - pdf