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Key stages

  1. The concept
  2. The objectives
  3. The strategy
  4. The Plan
  5. Do it!

Campaign Objectives and Schedule

The Landing Page

http://www.bath.ac.uk/guru/ - this has now moved to webarchive.bho

Based around Twitter Bootstrap 2 for speed of construction - http://twitter.github.com/bootstrap/. Also allowed development of presence for mobile without extensive reworking and retesting.
Javascript page scroll found by Tom Trentham - http://css-tricks.com/snippets/jquery/smooth-scrolling/
Lobster typeface embedded from Google WebFonts - http://www.google.com/webfonts/specimen/Lobster

Facebook

http://www.facebook.com/pages/BathGuru/261819550569053

Created from a new Facebook account - Bath Guru: http://www.facebook.com/profile.php?id=100003631338731

Web Services gmail address, French paperclip with 1337 vowels.

Tracking URLs

https://docs.google.com/spreadsheet/ccc?key=0AhL321UzuwKBdDlsMFVmSEhGUVY2TjVFeU0xdWVsZ1E#gid=0

Final Budget

https://docs.google.com/spreadsheet/ccc?key=0AhL321UzuwKBdGlQOTExdXVuZzY5TWVLa1drQ2lTakE#gid=0

Offline Campaign

Project Gandalf.doc

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