Key stages
- The concept
- The objectives
- The strategy
- The Plan
- Do it!
Campaign Objectives and Schedule
The Landing Page
http://www.bath.ac.uk/guru/ - this has now moved to webarchive.bho
Based around Twitter Bootstrap 2 for speed of construction - http://twitter.github.com/bootstrap/. Also allowed development of presence for mobile without extensive reworking and retesting.
Javascript page scroll found by Tom Trentham - http://css-tricks.com/snippets/jquery/smooth-scrolling/
Lobster typeface embedded from Google WebFonts - http://www.google.com/webfonts/specimen/Lobster
http://www.facebook.com/pages/BathGuru/261819550569053
Created from a new Facebook account - Bath Guru: http://www.facebook.com/profile.php?id=100003631338731
Web Services gmail address, French paperclip with 1337 vowels.
Tracking URLs
https://docs.google.com/spreadsheet/ccc?key=0AhL321UzuwKBdDlsMFVmSEhGUVY2TjVFeU0xdWVsZ1E#gid=0
Final Budget
https://docs.google.com/spreadsheet/ccc?key=0AhL321UzuwKBdGlQOTExdXVuZzY5TWVLa1drQ2lTakE#gid=0