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Our design should represent the University’s unique identity

Our user experience is a fundamental part of the brand. If the site feels fast, elegant and well made, the University comes across in a similar manner.

The digital experience should encapsulate the essence of world-leading research and exceptional teaching, combined with a student experience that is second to none.

Every digital interaction with the university needs to instill in the user that feeling that we are a premium, desirable brand. It should be consistent, and it should be seamless.

Experiencing the design of the site will give you an immediate honest impression of what the university stands for, and what it is like to study and work here. It accurately refers all aspects of the University which make it a particular thing, from our research and teaching to the Palladian architectural splendour of the city – not just a university in general, but specifically Bath.

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