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Based on a new ten page website

  • Minimum number of days if all stages are completed 57.5 days
  • Minimum number of days if only compulsory stages are completed 33 days
  • Minimum number of days if only compulsory stages are completed, excluding template development 25.75 days

Phase

Stage

Description

Type

Duration

1. Kick-off

1.0 Support request

 

Compulsory

 

 

1.1 Client meeting

Meet with client to discuss:

  • website development process
  • websites audience, purpose and desired outcome
  • publishing model and training requirements.

Compulsory

0.25 days

 

1.2 Project proposal

Deliver a 250 word Project proposal for approval by Head of Web Services.

Compulsory

0.5 days

 

1.3 Project kick-off

Meet with team to discuss ideas and potential problems.

Compulsory

0.25 days

 

 

 

 

1 day

 

 

 

 

 

2. Research

2.0 Quantitative inventory

An audit of the existing web pages to identify the type, age, quality and ownership of content.

Optional

2 days

 

2.1 Review of web analytics data

An audit of the traffic visiting the website to identify trends in visitor behaviour over time.

Optional

2 days

 

2.2 Review of competitors

A review of competitors digital presence.

Compulsory

2 days

 

2.3 Focus groups

Users of the website discuss their experience of the website and/or asked to complete a series of tasks.

Optional

3 days

 

2.4 User testing

Users complete a series of task using the existing website. These tasks are recorded and analysed.

Optional

3 days

 

 

 

 

12 days

 

 

 

 

 

3. Planning

3.0 Project brief

Deliver a document outlining:

  • Goals of the website
  • Aims and Objectives
  • Findings from background research
  • Target audience, channels and positioning
  • Success metrics
  • Examples.

Compulsory

2 days

 

3.1 Project plan

Deliver a plan outlining the steps needed to deliver the website, the resources required and responsibilities of individuals involved.

Compulsory

2 days

 

3.2 Client meeting

Meet with client to present project brief, plan and set expectations.

Compulsory

2 days

 

 

 

 

6 days

 

 

 

 

 

4. Delivery

4.0 Creative meeting

Meet with team to discuss ideas.

Optional

1 day

 

4.1 Create low-fidelity template designs

Pencil/pen drawings of the template designs.

Compulsory if client requires templates

minimum 1.5 days

 

4.2 Create high-fidelity template designs

Photo-realistic designs of the templates.

Compulsory if client requires templates

minimum 1.5 days

 

4.3 Review of
template designs

Meet with the Content Manager to discuss design.

Compulsory if client requires templates

0.25 days

 

4.4 Amend high-fidelity template designs

Amend designs based on feedback.

Optional

minimum 1.5 days

 

4.5 Client meeting

Meet with client to present templates.

Compulsory if client requires templates

0.25 days

 

4.4 Code site templates

Code HTML/CSS.

Compulsory if client requires templates

minimum 1.5 days

 

4.5 Review site templates

Meet with the Content Manager to discuss design.

Compulsory if client requires templates

0.25 days

 

4.6 Amend site templates

Amend templates based on feedback.

Optional

minimum 1.5 days

 

4.7 Test templates

Test templates in supported browsers.

Compulsory if client requires templates

minimum 0.5 days

 

4.8 Fix template issues

Fix template issues identified in testing.

Optional

minimum 1.5 days


4.9 Develop Information Architecture

Devise a structure for users to navigate the website.

Compulsory

1 day

 

4.10 Messaging plan

Map messages to websites goal.

Optional

minimum 1.5 days

 

4.11 Plan content

Identify audience, purpose and outcome of each page.

Compulsory

minimum 1.5 days

 

4.12 Source content

Contact content owners for factual information to support the creation of pages.

Compulsory

minimum 1.5 days

 

4.13 Create content

Create copy, images and/or video.

Compulsory

minimum 5.0 days

 

4.14 Create webpages

Create website structure and add pages.

Compulsory

minimum 5.0 days

 

4.15 Review website

Website is reviewed and must meet the following guidelines:

  • Digital brand
  • Tone of Voice
  • Web writing principles.

Compulsory

minimum 1 day

 

4.16 Amend Information Architecture/webpages

Amend web pages so they follow the above guidelines.

Optional

minimum 1 day

 

4.17 Focus groups

Users of the website discuss their experience of the new website and/or asked to complete a series of tasks.

Optional

1 day

 

4.18 User testing

Users complete a series of tasks using the new website. These tasks are recorded and analysed.

Optional

1 day

 

4.19 Amend Information Architecture/webpages

Amend website structure and pages based on focus group and user testing.

Optional

0.5 days

 

4.20 Go live plan

Devise a plan to publish the new website, including:* date of go live* order of go live* mapping of old URLs to new webpages* archival date if website time-specific.

Compulsory

1.0 days

 

4.21 Publish website

Publish new website.

Compulsory

0.5 days

 

4.22 Decommission old website

Archive old website.

Optional

0.5 days

 

 

 

 

33.25 days

 

 

 

 

 

5. Review

5.0 Quarterly review of web analytical data

An audit of the traffic visiting the website to identify trends in visitor behaviour over 90 days, with the aim to identify:* opportunities for new content* poorly performing content.

Optional

2 days

 

5.1 Client meeting

Meet with client to present findings from review and agree actions for scheduled maintenance.

Optional

0.25 days

 

5.2 Yearly review of web analytical data

An audit of the traffic visiting the website to identify trends in visitor behaviour over 365 days, with the aim to identify if a new project is required.

Compulsory

2 days

 

5.3 Client meeting

Meet with client to present findings from review and agree actions.

Compulsory

0.25 days

 


 


4.25 days

 

 

 

 

 

6. Maintenance

6.0 Schedule maintenance.

Create of new content/amendments to existing content as a result of scheduled activity and quarterly web analytics review.

Optional

minimum 1 day

 

 

 

 

1 day

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