Less is more
Information Pollution: Excessive word count and worthless details are making it harder for people to extract useful information. The more you say, the more people tune out your message.
How Little Do Users Read?: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
Top Ten Guidelines for Homepage Usability: A company's homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website's business value, so following key guidelines for homepage usability is well worth the investment.