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Why "Click here" is bad linking practice (by Jukka Korpela)

  • "Click here" just looks stupid.
  • "Click here" looks especially stupid when printed on paper.
  • "Click here" is useless in a list of links or when in "links reading" mode, or whenever a link text is considered as isolated from its textual and visual context. The problems of link texts out of context will be discussed in more detail below.
  • "Click here" is bad food for search engines. If you say "For information on pneumonia, click here", search engines won't know that your document contains a link to a document about pneumonia. Some important search engines use the link text in estimating the relevance of a link. Using descriptive link texts thus helps users in finding documents they're interested in, potentially including your document due to a link text with some key word.
  • There's usually a fairly simple way to do things better. Instead of the text "For information on pneumonia, click here", you could simply write "pneumonia information".
  • "Click here" is device-dependent. There are several ways to follow a link, with or without a mouse. Users probably recognize what you mean, but you are still conveying the message that you think in a device-dependent way.

Describing links correctly

Bad (error)

Good (tick)

  • Click here for pneumonia information
  • You can access information on pneumonia by clicking here
  • More information on pneumonia is here
  • More information on pneumonia is available by following this link
  • More information on pneumonia is available by following this link
  • Follow this link for more information on pneumonia
  • www.bath.ac.uk/health/pneumonia.html
  • To book a place on this course click here
  • Pneumonia information
  • More information about pneumonia
  • Find out more about pneumonia
  • There was an outbreak of pneumonia recently
  • Book a place on this course

 
 

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