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Conclusion: We already talk about PGT virtual open days, but we could also link to Matterport virtual tours to show users what the campus is like.

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Open day app - 5 universities

Conclusion: We could take talk about our app as it is a good way to organise your day and my might make it easier for some people to visit and book talks. It also shows we are up to date with our audience's needs.

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Pages that were easiest to find were either linked in the homepage nav (or top level student page nav) or had logical search terms in the title, such as 'visit' or 'open days'. Our page was one of the hardest to find as there is no direct link to it in the navigation and the title is vague and broad. It doesn't use any search terms that we would expect prospective students to use. This may put users off if they struggle to find the information they are looking for quickly.

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