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AuthorsLiam McMurray
StakeholdersDigital, IDPS
TitleOpen Day user research
GoalGauge brand awareness from prospective undergraduate students
Pivotal story


  1. Sporting achievement is as recognised as academic achievement when thinking of the University, as is the historic setting of Bath.
  2. People identify us with the colour 'blue', but our location and the study section of the website mean 'green' is also a strongly associated colour.
  3. The logo is seen as appropriate and historic, and makes us look established.
  4. We are seen as 'ambitious' and 'challenging', with a strong impression of 'community'.
  5. We should take action to promote feelings of 'nurturing', 'responsible', and 'inclusive' as these are existing positive but not widespread sentiments